Thursday 10 September 2015

New discoveries | Plenish


I have to admit that every trip to whole foods results in me buying some sort of ridiculously expensive juice or some form of 'healthy' drink. It's like these sort of things are created for me, I see something with a 'superfood' boost and I just have to try it. Naturally since this is an organic September post, the particular drink in question is also certified organic with Soil Association.


I like to try new things, so standing in front of a fridge full of beverages my eye does like to gravitate towards the unknown. Plenish boasts to be cold pressed and raw, and I was tempted by the juices on offer, yet settled on the type of drink I don't normally have: Cacao, Maca, cashew m*lk (at close to six pounds for 250ml I decided against picking up more than one bottle).


So what is inside?

75% water, 16% cashew nuts, 6% dates, 2% cacao, vanilla, maca, cinnamon, himalayan salt. All delicious ingredients that tend to be part of my regular diet. The end result is ridiculously like what chocolate milk used to taste to me like when I was a kid (the experience of having choco milk as an adult left less then fond memories). Very creamy, creamier then I expected cashew milk to be, based on some of the others that I now have tried (maybe that has something to do with having dates and cacao in this drink?). It is definitely enjoyable and something that I would like to have again, but I'm not going to go out of my way to get it. Part of me wonders how much would it cost me to reacreate it at home, and then I quickly remember that if I was at home, I am way more likely to make myself a juice, and my blender is not all that fond of nuts (he is old and wants an easy life of blending soft fruit, and soups).


As I can't help myself, I have to read every bit of information on the bottle and I notice that nutritional info is written just per 100ml. That is a pet peeve of mine. While I'm not sitting here counting calories I like to have a general idea of how much protein, fat, sugar etc is in a product. And especially something that has minerals like zinc and copper that are in this drink (kind off important to know if you use supplements). Obviously I'm not measuring 100ml and leaving the rest for another day (you are supposed to consume this within 24h of opening anyway), I'm drinking the whole bottle. It would be nice if I didn't have to perform mental mathematics or bring out my calculator to find out what I'm getting. Maybe it is done specifically so I would do arithmetics in my head? While I appreciate the sentiment of keeping my mind agile, I would much rather do without this particular excercise when I'm shopping. Leaving my little rant behind, one very interesting tid bit of information was that they also do juice cleanses, naturally I wanted to find out more!


So they have 3 different types depending on how ready you are and what you want to get out of your cleanse, and a day cleanse would set you back £81. You can choose duration of between 1-7 days, and the full 7 days would cost £550. So you get a slight discount for doing more then 2 days. What is interesting is that you can get a group cleanse with fairly good discounts: either 50% or a free cleanse for group leader and 10% or 15% for the group, depending on how many people are doing it. You can also buy single juices from their Juice Boutique, and these are 500ml, so twice the size of the one I got from the store, and here the nutritional info indicated online is per serving of the full 500ml, so no calculator required. They also have weekly juice subscriptions like you would have with veg boxes! You can choose to get 7, 14 or 28 juices. Priced in turn at £80, £160 or £320. While it is not the service I'm likely to use, I can see the appeal for someone who makes a good living, is extremely busy, yet still wants to have fresh juice without making it themselves, or maybe a fancy small office that wants to have those sort of drinks available for staff or clients.


To get your lovely juice out, they use hydraulic press, which apparently results in the finest quality and flavour. They also use high pressure and not heat to stop the micro flora growth. Basically when the bottle is sealed, it gets submerged into a tank of cold water. That explains why I found it so difficult to open the bottle, and the funky whoosh that reminded of opening a bottle of fizz.


Overall I'm definitely curious about these guys, and since I enjoyed my chocolate milk, I would like to see if their juices are as good as they say. I guess I will find out on my next trip to whole foods.




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