Thursday, 16 June 2016

New look | Herbfarmacy



When a brand announces a new look it always brings up a mixture of emotions: excitement and a little bit of dread, you just never know which way it is going to go (and of course I wonder if the packaging is the only thing that is changing). In the good old days, when Love Lula used to be owned by Claire Braithwaite and sent out cute inspirational cards with every order, on their site I first came across herbfarmacy. Balancing face cream was the first product I ever tried from the brand, the funny thing is I'm sure even at that time Herbfarmacy weren't knew to the game of organic skincare. Over the years I have come to regard them as a solid reliable brand, but let's face it, with the sudden explosion of the green beauty scene it is easy to get lost. 

Herbfarmacy has become like a pair of my favourite but slightly worn out jeans, I know they fit perfectly and show off certain assets in a very flattering way, and of course I wear them from time to time, but not exactly running up to my girlfriends screaming " Check out these jeans, don't they look fantastic?". Now it seems my old favourites have been brought back, with the same cut, the same fit, but also some extra cool detailing, so while these new jeans do exactly what they did before, well they look all sparkly and worth more than a few mentions. OK I'm done with the metaphor, it maybe shallow to talk about packaging, but I am not one to shy away from shallow pursuits (you know, everything in moderation is my motto). So let's dive into Herbfarmacy's new look and overanalyse it.



The jars and bottles are now emerald green glass, aside from the fact that it is just gorgeous, it turns out that when they first launched green glass was what they wanted to go with, but went for clear glass at the last moment, as they didn't want to clash with another brand who was using the same coloured glass. In a way this is like coming home, bringing back the original vision for herbfarmacy. The illustrated labels have been their signature from the get go, but now this print feels a lot more modern, and the terracotta red background adds a new twist to the overall look. Finally there is also a super cool logo on the lids of the jars and on the fronts of the bottles. The logo personifies the view of the hills on the herbfarmacy farm. So when you put all of these together: we have terracotta label representing the fertile soil, green glass representing plants and growth, botanical print showing off herbs and flowers, and the logo giving you a look at the rolling hills of where it all grows. Each jar and bottle is basically a visual story of where your products comes from.

Situated in the Welsh borders, the organic five acre Herfodshire farm established over 32 years ago is where the magic happens. The organic seedlings are hand sown, time is given for the plants to grow and reach their full potential, before being handpicked and turned into beautiful tinctures and extracts. The herbs grown on the farm are not used for essential oils, they are turned into macerated oils or water extracts, which become the bases of all products in the Herbfarmacy range. The most famous being the Marshmallow root.



The roots of marshmallow (the plant of course, not the gooey stuff that marshmallow man is made of) contain soft mucilages that become gel-like in water. In fact if you get your hands on a fresh root, and break a little bit you can feel it for yourself. The inside of the root when is super silky smooth to the touch, it is pretty incredible. These mucilages attract and hold moisture in the surface of the skin, not surprisingly this herb features in quite a few of the products (including Marshmallow and vanilla lipbalm which I have previously reviewed here). 

Other superstars are calendula and echinacea. While calendula, aka marigold, probably needs no introduction, it is an incredibly soothing and anti-inflammatory herb, amazing at calming sensitive and troubled skin. Echinacea is well known as a cold remedy, but it turns out as a mild astringent it is great for toning, and in creams for oily skin types (it is also a hit with bees and butterflies, always a good thing).



As well as a great range of skincare, herbfarmacy has an incredible selection of balms. Multipurpose mallow beauty balm, that can be used as a cleanser, moisturiser and even targeted fine lines treat and skin rescue balm for skin irritation and redness, these two are just the tip of the iceberg. Meditation, easy breathing, bruises, muscle tension, itchy skin, you name it they have a balm for it. I could create a wellbeing cabinet with all these jars (hm maybe I should)!



I have special respect for brands that grow their plants, really understand how to get the most out of them, and have genuine love for the land. To me they always stand head and shoulders above the rest, of course it doesn't hurt if the packaging is gorgeous. Every time I pick up a Herbfarmacy jar I fall in love with it a little bit more. There is just something about it, like a song that you like at first listen, but each time you hear it,  you just enjoy it more and more. Hello gorgeous green bottles, welcome to my top shelf, you are here to stay.


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